Events this month:
Saturday, April 4
A robust crowd in St. Louis
The U.S. women have only one match this month. They play New Zealand on April 4 in Busch Stadium in St. Louis. The game, at 2:30 p.m. CT, will be televised on Fox Sports 1.
Ticket sales have been extraordinary. Initially, only 23,500 seats were being offered — just those in the lower levels. But when they went on sale on Jan. 30, they sold out in just two hours. So the rest of Busch was opened up, and now nearly every seat in the stadium is sold.
Busch Stadium, home of the St, Louis Cardinals, seats 43,975 for baseball.
A couple of days ago, I checked to see what’s still available for the USA-New Zealand match, and the only sections that weren’t sold out were a few at the very top top of the stadium — in all, fewer than 3,000 seats.
The final attendance could be the largest for a home game since 1999, when the World Cup was played in stadiums across the United States, and the Americans won.
Friday, April 10
NWSL tiptoes into third season
The National Women’s Soccer League opens what many believe is its critically important Season 3 when the Washington Spirit visit the Houston Dash at 7:30 p.m. CT on Friday, April 10.
Two earlier women’s leagues — the Women’s United Soccer Association and Women’s Professional Soccer — both folded after their third seasons. So far, the NWSL has been on more stable footing than either of those two previous ventures, thanks largely to salary subsidies from U.S. Soccer and the soccer federations of Canada and Mexico.
Still, the league is far from a roaring success. Crowds are often sparse. It’s not uncommon for fewer than 2,500 fans to show up.
Randy Waldrum, coach of the Dash, told the Houston Chronicle that ticket sales for the April 10 opener are lagging far behind what the team had hoped for. Season-ticket and group sales are down from a year ago.
Randy Waldrum. (Houston Dash)
“Quite frankly, I’m disappointed,” Waldrum said. “With a soccer community of over 100,000 people here in South Texas, there’s no excuse for that. We should be putting 7 or 8,000 into the stands every weekend to watch this team play.”
He warned that if fans don’t start buying more tickets, “in a couple of years when this team is no longer around, then we as a fan base will have no one but ourselves to blame.”
In 2014, the league title was won by FC Kansas City, a terrific team that featured, among others, Lauren Holiday, Amy Rodriguez, Becky Sauerbrunn, Erika Tymrak, Leigh Ann Robinson, Jen Buczkowski and Nicole Barnhart. The team averaged just 2,018 fans for home games, a drop of more than 56 percent from the inaugural 2013 season.
FC Kansas City players hoist the NWSL championship trophy after beating the Seattle Reign 2-1 on Aug. 31, 2014. (Elaine Thompson/AP)
Only the Portland Thorns consistently draw well, averaging 13,362 fans at home last year. In all, the Thorns sold more than 160,000 regular-season tickets. That accounted for more than 36 percent of all ticket sales in the nine-team league.
That’s great if you’re the Portland Thorns. But in many ways, the team’s success just serves to highlight how feebly the rest of the league is doing at the gate.
The average attendance throughout the NWSL last year was 4,121. Take out the Thorns’ 12 home games, and that average drops to 2,966.
The Portland Thorns routinely pack thousands of fans into Providence Park for their home games. (Craig Mitchelldyer/Portland Thorns FC)
And thanks to the World Cup in Canada, there’s every reason to believe that 2015 will be even worse.
To accommodate the World Cup, which runs from June 6 to July 5, the NWSL is trimming its regular season to 20 games, down from 24 last year, and it’s taking a 13-day break in early June.
It’s hard to see how either the reduced schedule or the June hiatus will do anything but hurt attendance.
Many of the league’s biggest stars will miss chunks of the season because they’re either getting ready for the World Cup or playing in it — and not just Americans, but also members of the national teams of Canada, Mexico, Brazil, Germany, Spain, and Japan.
USA Today Sports
Abby Wambach already made headlines by announcing that she’ll skip the 2015 season altogether to concentrate solely on the World Cup. She played for the Western New York Flash in her hometown of Rochester, where she’s a beloved figure. Western New York subsequently traded the future rights to Wambach to the Seattle Reign for Sydney Leroux.)
Her decision probably won’t have a huge impact on how well the Flash do on the field, notes Jeff Kassouf of The Equalizer. Even last year, Wambach wasn’t much of a factor. Injuries and national team obligations limited her to 10 appearances for Western New York. She had six goals and four assists. The team, which had the league’s best record in 2013 (10-4-8), slipped to seventh place in 2014 (8-12-4).
The impact of her absence may be greater at the box office, however. No player has been more closely identified with a market than Wambach has with Rochester, Kassouf writes, “and losing Wambach can only serve to keep fans away.”
However sensible it may have been for Wambach to conclude that, at 34, she should conserve her energy and preserve her body for the World Cup — and however convincingly her admirers may argue that she has more than earned the right to make that decision — the blunt interpretation is that she quit on her club team. Fans of the Flash, and, by extension, the NWSL, have to feel slighted. One of soccer’s greatest stars has made it clear that in the grand scheme of things, neither the team nor the league is all that important to her. And if Abby Wambach feels that way, why should the ticket-buying public feel any different?
That might not be fair. It isn’t fair. But if fans believe it, and if more seats go unsold as a result, it hardly matters whether it’s fair or not.
In theory, other national team players — unless they join Wambach and formally quit — should be available for NWSL games until the World Cup begins. But that availability will be spotty. There will be times when they’re called away for training camps or for tune-up friendlies. There may be times when they’ll want to rest small injuries or just take a break from the travel schedule.
Paul Riley, the coach of the Thorns, said months ago that he would prepare for the 2015 season by assuming that none of his players who are participating in the World Cup would be available until after that tournament ends. For Portland, that could mean up to nine players, including Alex Morgan, Tobin Heath and Rachel Van Hollebeke of the United States; Christine Sinclair, Kaylyn Kyle, and Rhian Wilkinson of Canada; Nadine Angerer of Germany; and Vero Boquete of Spain.
That’s not only a lot of football talent — it’s a whole lot of drawing power at the turnstiles.
Birthdays
April 6 – Julie Johnston turns 23
April 9 – Anson Dorrance turns 64; Vero Boquete turns 28
April 20 – Alyssa Naeher turns 27
Julie Johnston (right) and Eugenie Le Sommer of France, Algarve Cup final, March 11, 2015. (Francisco Seco/AP)
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