Mini pulls ads featuring Abby Wambach after her DUI arrest

abbymini

Abby Wambach is no longer a spokesperson for the Mini.

Promotions featuring Wambach — including a commercial that first aired during Super Bowl 50 — have been pulled from the market because of her DUI arrest.

Mini said in a statement:

We’re obviously concerned about the alleged DUI attributed to Abby Wambach. This behavior is against the values we promote as an organization and the safety of everyone on the road is a priority here at Mini.

Because of this, we are re-evaluating her association with the brand and are pulling content that individually features Abby from our marketing. We will continue to assess the situation and weigh our options.

Wambach was one of several unconventional celebrities appearing in an ad campaign for Mini called “Defy Labels.”

minilogoThe brand is owned by BMW.

Wambach, 35, was driving a 2014 Range Rover, not a Mini, when she was pulled over early Sunday in Portland, where she lives.

 

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