Abby Wambach after the U.S. women won the 2015 World Cup. (Simon Bruty/Sports Illustrated)
Abby Wambach, in a story by Michael McCarthy of the Sporting News, tells corporate sponsors they’d better not miss the boat when it comes to investing their marketing dollars in soccer.
“The potential is huge,” Wambach says. “You see a little bit of a downtrend in some of these other major league sports in our country. So the corporate sponsors are going, ‘All right, where’s the next big thing?’ And soccer is it. Soccer is the next big thing in this country.
“You want to get in on the ground floor. … So get on it, people. You guys are going to miss out if you don’t.”